Generated Digital Leads and Managed Social Media

 I lead OVID Marketing efforts for Lead Generation through Paid Digital Campaigns (on Meta and LinkedIn), E-mail Marketing, Events & Webinars.

 I handle creation of landing pages and Lead Generation forms on Adobe Marketo Engage.

 I coordinate with Inside sales team for converting MQLs, and assisting in the lead closure journey.

 I coordinate with Global Marketing Team for various product Campaigns and Wolters Kluwer On-Demand Events & Webinars.

 I manage social media efforts for promotion and visibility for OVID.

 Content Creation & Designing - E-mails, Ad Copies, Social Media Posts, Event Brochures and more.

 I handle Search Engine Optimization for Wolters Kluwer India website.

 I work closely with Sales Team for sales enablement and coordinating about various campaigns. Procurement of various gift items and arranging other marketing collaterals.