A curated selection of my visual design, marketing design, and motion work across campaigns, brand systems, product UI, and interactive experiences. The focus throughout is to make ideas feel premium, clear, and alive through strong composition, purposeful storytelling, and shippable animation.

Marketing and campaign assets (launch creatives, social, ads)

Product and brand storytelling sequences (hero moments, feature reveals)

UI motion and micro-interactions (states, feedback, transitions)

Interactive animations for web and product experiences

Cohesive visual systems that scale across touchpoints

Unloop is not a typical “habit tracker.” It helps people notice, map, and experiment with their behavioural patterns in a calm, visual way. Early users consistently said the same thing:

“I didn’t get it… then I tried it, and it clicked.”

The challenge for launch was clear: before anyone could experience that “click,” they needed a fast, emotionally safe introduction that made the product feel understandable and worth trying.

Product Hunt was the main launch channel, so we needed a landing page redesign, short video and a set of visuals that could:

Explain what Unloop is in under a minute

Show how it feels to use (not just UI screenshots)

Stand out in a noisy Product Hunt feed while staying gentle and non-clinical

#1 Product of the Day on Product Hunt

538 sign-ups during the launch window

4,000+ nodes mapped inside the product

Paying customers in 4 countries shortly after launch

View live site: https://unloop.so