Unloop Launch Video & Product Hunt Assets Creation

Role: Concept, script, visual design, animation, Product Hunt visuals Product: Unloop – a self-guided visual pattern-mapping tool for people who feel stuck in repeating behaviours, especially ADHD & neurodivergent minds.

Unloop is not a typical “habit tracker.” It helps people notice, map, and experiment with their behavioural patterns in a calm, visual way. Early users consistently said the same thing:

“I didn’t get it… then I tried it, and it clicked.”

The challenge for launch was clear: before anyone could experience that “click,” they needed a fast, emotionally safe introduction that made the product feel understandable and worth trying.

Product Hunt was the main launch channel, so we needed a short video and a set of visuals that could:

Explain what Unloop is in under a minute

Show how it feels to use (not just UI screenshots)

Stand out in a noisy Product Hunt feed while staying gentle and non-clinical

Communicate the core loop – Notice → Map → X-Ray → Experiment – in a way that feels intuitive, not academic.

Reflect the emotional tone of the product – calm, non-judgmental, validating for people who already feel “too much.”

Create a cohesive launch package – video, thumbnail, banner, and supporting visuals that share one visual language with the new landing page.

Drive curiosity and sign-ups on Product Hunt and from social shares.

Tools: Figma for layout and storyboards, Rive-inspired motion language and UI behaviors, then animation and compositing in motion tools for final export.

Format: 60-second primary launch video, plus shorter cut-downs for Twitter/X and other socials.

Everything was packaged so the founder could reuse assets across Product Hunt, the website, email, and social without additional design work.

The video and launch package contributed to a strong Product Hunt debut and early traction for Unloop:

#1 Product of the Day on Product Hunt

538 sign-ups during the launch window

4,000+ nodes mapped inside the product

Paying customers in 4 countries shortly after launch

For nuanced mental-health-adjacent products, showing the experience is more effective than explaining features.

A launch video works best when it behaves like a compressed version of the product itself: same emotional tone, same pacing, same visual language.

Investing in a cohesive set of Product Hunt-ready assets (video, thumbnail, and supporting visuals) can turn a single launch day into an ongoing asset for sales, partnerships, and content.