Henchman Farms & Poultry: From Local Sales to Online Reach
Henry Ugo
Henchman Farms & Poultry — Brand Identity + E-commerce Website (3 weeks)
Henchman Farms & Poultry is a retail vendor of broiler chickens and eggs. They were already selling consistently through local channels, but they wanted to expand beyond word-of-mouth and walk-in customers by building a professional online presence that could reach a wider market and make ordering easier.
The challenge
Transition a business with local traction into an online brand people could trust instantly
Create a clear, professional identity that felt fresh, honest, and farm-authentic
Design a website that communicated key info quickly: products, pricing/ordering, delivery/pickup, and contact
Deliver everything end-to-end under a tight timeline without sacrificing quality
Brand Identity (What I created)
Website Design
The website was designed to function like a digital storefront and a trust-builder.
Key focus areas
Clear product presentation for broiler chickens and eggs
Simple, conversion-focused structure (minimal friction from landing to order)
Mobile-first layout for customers ordering from phones
Fast-loading pages and clean UI for credibility
Strong calls-to-action and direct contact flow (for quick ordering)
Outcome A cohesive brand + website presence that helped Henchman Farms & Poultry move from “local sales” to a scalable online channel, ready to support wider reach and repeat customers.
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Posted Nov 27, 2025
Designed the brand identity and website to help Henchman Farms & Poultry expand beyond local sales and reach a wider market online.
