Multi-Channel Healthcare Campaign for OneHealth by AXA

Role: Lead Designer (Motion + Video) Scope: Paid social ads, event screens, digital billboards/DOOH, clinic waiting-room displays, web landing assets Goal: Increase online registrations and walk-in awareness while keeping medical information accurate, compliant, and easy to understand.

Healthcare marketing isn’t just “make it look good.” It has to earn trust fast, communicate clearly to people who may be anxious or in pain, and stay aligned with clinical truth, brand standards, and regulatory/compliance constraints. The campaigns I led needed to work across high-attention (billboards) and high-intent (landing pages) moments, without overselling outcomes or confusing patients.

Translate clinical info into human language Campaigns needed to explain services, symptoms, eligibility, and next steps in seconds, without misinformation or fear-based messaging.

Design for diverse patient categories Different audiences required different tone and emphasis (e.g., first-time patients vs. returning patients; preventive care vs. urgent care needs; older adults vs. younger demographics).

Maintain accuracy + compliance across channels Scripts, claims, and visuals had to avoid:

Consistency at speed Multiple deliverables (ads, event loops, billboards) had to look and feel like one cohesive campaign, often with tight timelines.

I owned the creative execution end-to-end and acted as the bridge between marketing goals and clinical integrity.

Visual direction across all channels

Scriptwriting and message simplification (in collaboration with clinical/marketing stakeholders)

Storyboards, animatics, and iterative review cycles

Animation + video editing (social cutdowns, event loops, billboard-safe exports)

Building a reusable library (icons, lower-thirds, transitions, typography rules)

Quality control: accessibility, readability, and “healthcare trust” considerations