Designing an interface for artists carries a unique responsibility: the app's design (UI) must not compete with the user content. The challenge was to create an invisible and neutral "digital canvas." The complexity lay in balancing very diverse formats: immersive vertical videos (Reels), high-resolution static galleries, and tickets with QR codes. I needed to create a visual hierarchy that would allow the user to seamlessly shift their mindset—from viewer to buyer and from buyer to attendee—without losing aesthetic coherence.

To organize this large number of functionalities, I designed a context-based information architecture in Figma. Smart Feeds: I visually differentiated entertainment content (Reels/Stories) from commercial content. While the social feed prioritizes full-screen immersion, the Marketplace uses structured grids to facilitate price and detail comparison. Experience Wallet: I integrated the ticketing system (museum tickets) into a unified user profile, using quick-access QR codes and visual reminders. Purchase Micro-interactions: I designed a "2-click purchase" flow integrated directly into social posts, allowing users to acquire a work of art without leaving the discovery experience.