To organize this large number of functionalities, I designed a context-based information architecture in Figma. Smart Feeds: I visually differentiated entertainment content (Reels/Stories) from commercial content. While the social feed prioritizes full-screen immersion, the Marketplace uses structured grids to facilitate price and detail comparison. Experience Wallet: I integrated the ticketing system (museum tickets) into a unified user profile, using quick-access QR codes and visual reminders. Purchase Micro-interactions: I designed a "2-click purchase" flow integrated directly into social posts, allowing users to acquire a work of art without leaving the discovery experience.