Going to the movies is an immersive experience, but Galicine's old website didn't reflect that. The challenge was to elevate the brand's image, moving from a utilitarian aesthetic to a high-impact editorial identity. The goal was to create a "dark theater atmosphere" right from the browser. It had to balance promoting major commercial releases ("blockbusters") with a sophisticated tone that would also appeal to art-house film lovers, using design to restore the ceremonial value to the experience of going to the movies.