CHROMA — Rave Accessories Shopify Concept
Nolan Tyree
Campaign homepage — a consistent tangerine, violet and pale-blue art direction with a clear route into the collection.
Six original concept products — category navigation, price sorting and a consistent studio-image system.
Product detail — worn imagery, clear pricing, the actual concept color and focused product information.
Mobile product layout — name and price lead the page, followed by compact studio and worn-view controls.
Shopify cart interaction — a real demonstration line item, with checkout deliberately unavailable.
CHROMA is an original, self-initiated Shopify storefront concept for a rave-accessory brand. The aim: an unmistakable visual identity with a clear, usable path from discovery to product selection.
After hours, your way
Tangerine, violet, pale blue and ink run through every page. Oversized typography, angled campaign panels, original AI-assisted product imagery and restrained motion give the brand its own rhythm without competing with the merchandise.
Designed beyond the homepage
The six-product collection includes category filtering, price sorting and search. Product pages pair studio and worn/detail imagery with clear pricing, quantity controls, product information and complementary pieces. Mobile layouts bring the product name and price ahead of the gallery.
Built and tested in Shopify
The custom theme is installed in a protected Shopify development store, using six synthetic products, native product data and Shopify cart interactions. Selected campaign and editorial content is adjustable through the theme editor. Checks covered responsive layouts, image loading, gallery selection and adding/removing demonstration items.
Project scope
Art direction, interface design, responsive development, original concept imagery and Shopify implementation. This is a portfolio concept, not a commissioned client project or a trading store. Products, prices and specifications are illustrative; no orders or payments are accepted. No sales or conversion results are claimed.
Like this project
Posted Nov 5, 2026
Original art direction and a custom Shopify concept: vivid product imagery, responsive shopping flows, purposeful motion and six synthetic products.
Likes
0
Views
0
