MORROW — Editorial Shopify Clothing Store (Concept)

MORROW is an independent Shopify concept for a small fictional clothing label. The design brief was to present a six-piece wardrobe with the care of a fashion editorial while keeping shopping decisions clear. The working storefront uses synthetic garments, prices and variants in a protected Shopify Dev store.

The identity pairs a burgundy serif wordmark with warm paper tones, restrained rules and generous garment photography. The opening introduces a considered everyday wardrobe and leads directly into the collection. A Sunday Dress campaign image connects to that same product, followed by a closer view of its gathered waist. This continuity gives the homepage a clear relationship to the merchandise visitors can inspect next.

The lookbook presents the collection through combinations as well as individual pieces. Visitors can move between the shirt-and-trouser pairing and a one-piece outfit, follow the featured garments, or begin choosing sizes for a pairing. The saved edit provides another way to collect pieces while browsing. These interactions support the small-catalog format without overwhelming the page with competing controls.

Product pages bring the garment name, price, color and size selection into a consistent layout. The Sunday Dress is shown through worn, silhouette, rear and detail illustrations, with descriptions grounded in visible shape. An interactive measurement guide switches between centimeters and inches and clearly identifies its dimensions as illustrative. The same typography, palette and spacing carry through the guide, product information and related pieces.

Built with Shopify Liquid, HTML, CSS and JavaScript, the concept uses original AI-generated imagery of fictional garments. Targeted checks included phone, tablet and desktop layouts, lookbook navigation, saved-edit behavior and native cart add, quantity update and removal. The measurement guide’s unit switching and Escape dismissal were verified, including returning keyboard focus to the control that opened it.

The result demonstrates a storefront approach for a merchant who wants a small collection to feel cohesive, with room for outfit storytelling and practical product guidance. Brand styling, content and catalog structure can be tailored to a real brief. This is self-directed portfolio work, not a commissioned client store. It makes no claim about sales or conversion performance. Real garment measurements, materials, policies, payments and fulfillment would need verification before a commercial launch; production checkout was not launched here.

Message me on Contra with your collection brief, current store if available, and what you want shoppers to do more easily to discuss a Shopify clothing-store project.