Madklubben Online Reservation Modernization

I joined the Madklubben team with Mikkel Christensen to modernize their online reservation experience and bring the site’s look‑and‑feel up to date. My work focused on three key areas:

End‑to‑End Booking Flow – Mapped the existing multi‑step reservation process, uncovered drop‑off points through user testing, and restructured it into a clear, guided flow – Introduced inline validation and progress indicators to reduce errors and anxiety at each step – Implemented mobile‑first design patterns so users can reserve a table in under 60 seconds on any device

UI Modernization – Refreshed the visual style with a cohesive color palette, updated typography, and consistent iconography—bringing Madklubben’s brand personality front and center – Rebuilt key components (date selector, party‑size picker, confirmation modal) using a component‑based approach for faster iteration and future feature roll‑outs

Holistic UX Improvements – Streamlined the information hierarchy on every page—prioritizing available dates, venue highlights, and social proof to guide users toward booking – Added contextual tooltips, guest‑count presets, and “peek” previews of available time slots to make decisions faster – Collaborated closely with marketing and operations to ensure the new flow integrates seamlessly with back‑office systems (CRM, email confirmations, table‑management dashboard)

Achieved a smoother, more intuitive booking path that reduced user errors by an estimated 30%

Accelerated mobile reservations by approximately 40%, boosting overall conversion

Established a flexible UI component library that cut down future design‑to‑development handoff time by half