After arriving in Saalfelden Austria as a player, my head coach came to me with a request to change the appearance or the social media. With lack of funding and staff the head coach and players have had to take on the role which resulted in inconsistency, misinformed fans, and no in person support for the clubs American and European fan base. They relied on me to take their women’s soccer team’s Instagram and make it look professional while giving fans the consistent information they needed to follow the team with ease.

Entering the 2. Frauen Bundesliga (an Austrian league) as a US citizen who is currently only fluent in English required some research to be done about the history of the league, teams, and countries' culture. FC Pinzgau is located in Saalfelden Austria and there are several important things the club highlights as a part of their culture that I then used as the foundation to my social media management.

AUSTRIAN-GERMAN LANGUAGE: There are multiple dialects within Austria. These dialects have enough difference for other Austrian-German people to understand each other while knowing where the person may be from.

2. FRAUEN BUNDESLIGA OPERATIONS: The league televises specific games, tracks player statistics such as minutes, and offers a homepage for fans to see where each team stands next to one another. 

I use my knowledge of the game and new knowledge of the league alongside my brand design skills learned within my undergrad to create a professional brand that elevates the team’s online presence with the goal to increase home-game attendance. The final product would result in a full template library within CANVA that requires a passion for color theory and advanced sports media knowledge.

The head coach chose to work with me for a number of reasons:

I have played soccer all the way up to the professional level for 19-years.

I have studied and interviewed both players and coaches to broaden my knowledge within the soccer industry specifically.

As a goalkeeper, I am very detail oriented and highly transparent about where I am throughout my process.

I am very passionate about the representation of clubs and more importantly their athletes to ensure support for every level of athlete.

I have a deep rooted background in advertising and sales which gave her confidence in my ability to affect ticket sales through digital marketing specifically.

The team felt supported and confident in their online representation.

Home-game ticket sales doubled within a month of management.

Instagram following increased by 23%, outreach increased by 105%, and reels and posts consistently reached over 70% of current followers while reaching over 10k new accounts.

2 new sponsors entered into agreements with the women’s team due to the social media’s consistent activity and results.