Meta Ads Campaign Scaling Driving 3x

Meta Ads Campaign Scaling

Driving 3x ROI with Meta Ads I designed and executed a Meta Ads campaign for a mid-sized e-commerce brand, focusing on audience segmentation and creative optimization. By testing multiple ad creatives and refining targeting, the campaign achieved a 3x return on ad spend (ROAS) within 6 weeks.

Key Highlights:

Audience segmentation based on purchase behavior and lookalike audiences.

Creative iteration using carousel ads and video formats.

Continuous A/B testing to optimize cost per acquisition.

Outcome: Increased conversions by 60% while reducing cost per purchase by 25%.