Driving 4.9x ROI with Meta

Driving 4.9x ROI with Meta Ads

I designed and executed a Meta Ads campaign for a mid-sized e-commerce brand, focusing on audience segmentation and creative optimization. By testing multiple ad creatives and refining targeting, the campaign achieved a 4.9x return on ad spend (ROAS) within 4 weeks.

Key Highlights:

Audience segmentation based on purchase behavior and lookalike audiences. Creative iteration using carousel ads and video formats. Continuous A/B testing to optimize cost per acquisition.

Outcome: Increased conversions by 45% while reducing cost per perchase by 30%.