Website Reskin and Optimization Project
Vanessa Bell
What I did
30-min discovery to surface owners’ top pains: dated look, caching bugs, “scary” back-end updates.
Rapid reskin – updated color + type tokens, refined hero imagery, unified nav states, ensured full-device responsiveness.
Tech debt kill – diagnosed Elementor-cache conflict, migrated to WP Fastest Cache; live-preview now reliable.
Landing-page design/build – sketched value-prop layout → hi-fi Figma mocks → WordPress implementation ahead of campaign launch.
Deliverables
Heuristic audit document
Brand-aligned component library in Figma
Hi-fi page designs (desktop + mobile)
Live WordPress build with dev-ready annotations
Impact
Consistent visual identity across all pages
Training page live two weeks before promo push
Client praise: “So happy with the output!!” — Jen Betti, Co-owner
Like this project
Posted May 16, 2025
Reskinned site, fixed caching, designed yoga teacher training landing page, delivered consistent visual identity.
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Timeline
Mar 1, 2025 - Mar 31, 2025
