Year-End Recap Video for a Crypto & NFT Marketing Company

Goal: Create a dynamic 20-second social media video summarizing the company's annual achievements, including revenue growth, client acquisition, and reaching new milestones.

Context: The project was developed for a company specializing in promoting influencers on Twitter within the cryptocurrency and NFT space. The video was intended to highlight key performance metrics and reinforce the brand's authority in the industry.

Challenges: The primary challenge was to present complex financial and engagement data in an engaging, visually appealing way that would captivate the audience on social media.

Solution: Working closely with a producer and art director, we designed an energetic and high-impact motion graphics video. The animation was tailored for multiple social media formats to maximize reach and engagement.

Lessons Learned: The project emphasized the importance of adapting content for different social media platforms while maintaining a cohesive brand identity.

Future Improvements: In future projects, we could explore incorporating more interactive elements or real-time data visualizations to enhance audience engagement.

Roles: Motion Graphics Designer, Animator, Team Collaborator Tools: Adobe After Effects Company: Xscore - A Crypto & NFT Marketing Agency Specializing in Twitter Influencer Promotion