Goal of the Project: To create engaging and visually captivating vertical videos (Reels, TikToks, Shorts) that maximize viewer retention, drive social engagement, and enhance brand visibility.

Context of the Project: As a specialist in vertical video content, I have worked with diverse clients, including an Arabic school, social campaigns in New York promoting healthy eating, and product-based content. My projects include dynamic editing techniques, leveraging psychological triggers and storytelling to resonate with the target audience.

Problems Addressed: Clients often struggled with creating impactful short-form videos that could stand out in saturated social platforms, attract high views, and generate viral engagement.

How I Solved It: By applying advanced editing techniques in Adobe After Effects, I combined fast-paced transitions, attention-grabbing hooks, and emotion-driven storytelling. I implemented proven triggers and psychological cues tailored to each project's audience. One of my Reels achieved 9 million views, showcasing my ability to craft viral content.

Lessons Learned: I deepened my understanding of platform-specific algorithms, audience behavior, and the importance of creating content that resonates both visually and emotionally.

What I Would Do Differently: In future projects, I aim to incorporate more data-driven insights, such as A/B testing variations of video hooks and titles, to optimize performance further.

Concept Development

Video Editing and Post-Production

Storyboarding and Visual Direction

Adobe After Effects

Premiere Pro

CupCut

Company: This includes collaborations with educational institutions, social campaigns in New York, and product-focused brands.