The Love Garden | Content Strategy & Social Media Management
Therese Bercero
About the Client 🌺
The Love Garden is a luxury flower atelier in the heart of the Metro where love stories are written in the language of flowers.
Specific Tasks 🪷
As the Love Garden's social media manager, my main responsibilities were content planning and management of its social media account. Every month, I review The Love Garden's performance across Facebook and Instagram, and create a content plan grounded in both creativity and strategy that aims to promote brand awareness and increase product inquiries and sales.
The Problem 🌸
After months of inactivity, the Love Garden's social media feed needed a refresh to strengthen its brand relevancy, attract more customers, and increase product inquiries and conversions.
The Solution 🌹
The Love Garden enlisted our help to refresh and upgrade its social media content to stay true to its reputation as a luxury floral atelier. Directed by my content strategy, the team took care and effort to upgrade the Love Garden's feed. Today, its curated feed consists of a variety of content, such as creative product promotion, educational information about flowers, nurturing of the community through relevant events, and sentimental brand stories.
Feed Before & After 🌷
Feed Before & After Updated Content Strategy
Final Deliverables from Updated Content Strategy
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Posted Jul 9, 2024
Creative content strategy and social media management for a luxury flower atelier.
