Lovemore Sports Branding and Website Design
Jessie Cohen
Lovemore Sports
A premium venture in sports marketing and athlete representation, with a client roster including the likes of Cody Gakpo, João Pedro, Nico O’Reilly, Savinho and Heather Watson.
The challenge
As a major venture with luxury positioning, Lovemore Sports seeks elevation and sophistication at every turn, and approached me to help ensure this level of design quality of consistency could be easily achieved and maintained across digital and print experiences.
The solution
Full scope creative direction, design concept and implementation, across multiple touch points: Lovemore Sports website, social media design, various pitch deck templating, and branding for Lovemore Studios, a premium consultancy sprung from Lovemore Sports redefining athlete personal branding at the intersection of sports, culture & entertainment.
*Hero/client imagery provided by the brand
Scope
Brand design, Creative direction, Digital design, Editorial design, Logo design, Presentation template, Social media design, Templating, UI / Web design
The main project we tackled together was website design: helping Lovemore Sports relaunch itself digitally with a clean, minimalist website which embodies its values and proudly showcases a stellar athlete roster. As part of this project, I helped Lovemore Sports identify key opportunities with a competitor analysis.
In addition to seamlessly clean UI across web and digital, an important part of the puzzle is telling the stories of each athlete – such as Cody Gakpo going back to his roots in Togo – with bold and confident editorial layouts.
Templated brand documents are more than just a convenience – they’re a structural backbone for consistency and professionalism. One part of my ongoing relationship with Lovemore Sports is helping maintain consistency in design quality through various pitch presentations.
Coming soon: New brand project for Lovemore Studios, a premium consultancy sprung from Lovemore Sports redefining athlete personal branding at the intersection of sports, culture & entertainment.
Like this project
Posted May 13, 2026
Comprehensive design project for Lovemore Sports, enhancing brand identity and digital presence across multiple platforms.
