DITTO Daily are in an experimental phase for their performance marketing campaigns, and were keen to try fresh ideas which push their visual communications while still staying true to their brand ethos and values, as a health and wellness brand on a mission to set a standard in how we understand and manage our menstrual cycles.

Working with the team, I began with image and video content creation making bold use of the brand’s colour palette, which set the tone for playful and engaging performance ad design, channelling viral ideas such as ‘This is your sign’ or ASMR-led styling.

*Hero image supplied by the brand

Art direction, Artworking, Content creation, Lifestyle photography, Performance marketing design, Product photography, Social media design

Bridging design and content creation. Content creation is a relatively new skillset designers need in their arsenal, involving leading the ideation, art direction, shooting and editing of product-based content. This is a skillset I am increasingly working into my offering, and enjoy taking on for the experimental creative thinking required, helping brands combat visual fatigue caused by existing asset libraries.

Designing under a time crunch. With projects like social ad design, I am often only booked for a day or two, making efficient and seamless asset delivery even more important. Being able to adapt to a brand’s guidelines and turn around content quickly is something I am especially proud of.