What Can Paid Advertising Get You?

When this client first started with me they were spending about 1K a month. Their main KPI was a cost per website purchase of under $100.

The company is a subscription service that’s offered to fashionistas who love luxury products at value price. The curator customizes 4 boxes a year with the seasons fashion essentials. There is over $400 worth of products in each box and it's offered at a discount price.

I focused on producing copy that alluded to the actual value of the products and what people were paying for them. In addition, I made it a main priority to have new, dynamic, attention grabbing creative that answered the audiences questions. The demand was apparent from the beginning so I had to focus on breaking out our audiences in strategic ways and expand these periodically in order to sustain our numbers.