How To Efficiently Increase IG Followers with Paid Social
Rocio Urena
Digital Marketer
Instagram
The client's goal was to increase their Instagram followers through paid social. It's cheaper and simpler than you'd think.
Success Story
I used giveaways and custom pop culture memes that were aligned with the brand to increase their Instagram following. The key was selecting the traffic objective and clearly outlining in the copy the desired action we wanted the user to take while simultaneously providing value. During the giveaway period we see approximately 4K new followers while the evergreen ads manage to find about 2K new monthly followers.
Results
