The task involved a website overhaul, aligning it with the rebranding efforts and elevating the site's overall user experience.

Validate user personas from the brief and research.

Restructure the Information Architecture (IA) of the website to cater to the requirements of the primary user personas

Ensure the redesigned website adheres to the brand's identity and guidelines.

I collaborated with a freelance brand designer to help me re-imagine the new Bovisaj brand identity. Our primary focus was to elevate it to an ultra-luxurious, high-end status, placing a strong emphasis on achieving an aura of elegance

I also redesigned the home page, contact page and about page. The press page and monthly challenge pages are new additions.