One product page in Framer, mobile first, with a selector between the pieces. The name, expected price and first photo show without scrolling, and the join-the-list button comes right after color and size. With no sales yet, the page offers proof anyone can check: warranty, material and returns. The CMS uses Shopify's fields, so the waitlist becomes a cart without a redesign. The store is in Portuguese, for the people who will buy.

A+ modules built on the brand's own titles, a Brand Story and a Brand Store with a home page and one page per piece. Laid out in Figma with the same library and product images as the store, so the listing reads as NØRVA inside the marketplace grid. Ready to upload when the brand opens its seller account.

The logo is a ring crossed by a stroke that runs past the edge on both sides. The ochre marker where the stroke exits is the same dot that flags each callout on the plates, so the symbol still reads at tag size.

Plate Paper is the ground, Ink carries text and logo, two mosses fill the plates and Nerve Ochre is the only accent. One sans handles titles and text, and a mono handles data only: codes, measurements and folios. Everything lives in a Figma library with variables, styles and components.

The box is a scene made in Magnific with no branding, then the vector logo placed by composition so the symbol stays exact. The system carries on to the hang tag and the woven label, with the product code and the numbered batch. Sign, stationery, patch and press kit follow it.

Every piece has a main image on white, the details that explain it and a spec sheet. With no sewn sample yet, the reference was the technical drawing. Every image from Magnific was checked against it pocket by pocket, and the ones that got a detail wrong went back. The same structure makes the line read as one range.

One idea runs the launch campaign, with the piece, the policies and the spec as different openings. Scenes in real terrain show how each piece moves. I avoided the lone hiker on a summit at sunset.

The campaign becomes static ads in different formats, plus a bus stop mockup. A lookbook and a launch email, laid out in Figma with the brand library, close the launch.