Objective: To communicate innovation, professionalism and trust for the WEB 3.0 software house through a unique visual identity and web design. Keep the branding minimalistic while giving it a modern twist and create a brand that can be easily associated with new technologies in the minds of the customers.

Brand concept: 23Stud.io is a new software house focused on delivering complex solutions for WEB 3.0 start ups, building new WEB 3.0 products and consulting and guiding new founders through the whole process. Brand wants to be positioned as an expert in its niche while building trust and long-term partnerships with the clients guiding them towards technological innovation. Brand needs to represent modernity, trust and simplicity. Web design should be user friendly and minimalistic and the whole brand identity has to be kept friendly yet professional.

Solution: Brand uses the blockchain building blocks as its key visual connecting them in creative ways to create logo mark, brand icons, backgrounds etc. 

Brand logotype is a combination of bold sans serif font and building blocks symbolising blockchain technology. Logo is modern and minimalistic with a twist hinting at the technology usage. 

Color palette and imagery: Brand color palette uses shades of red as well as off-white and graphite for readability. The imagery for the brand focuses on presenting technological solutions in simple yet engaging ways with a heavy focus on clean and straight-forward user experience.