Sqwishful makes zero waste kitchen and home essentials that clean and leave the world cleaner. The products are plant-powered, plastic-free, and crafted with natural, carbon-saving materials- 100% compostable wood pulp, luffa, bamboo, and sisal.

The brand needed some more presence on social media with a more refined and cohesive look. The goal of the project is to have templates for social media assets with story telling in mind in order to increase engagement and reach on Instagram. There was also a need for updated lifestyle photos to show the products being used and an updated deck design.

Social Media Design

Social Media Management

Creative Direction & Production (Lifestyle Photoshoot)

Graphic Design

Presentation Design

I created social media templates to be used to present different content pillars such as promotions, climate news, memes, lifestyle shots, etc. I provided creative direction on set for new lifestyle photos shot in Joshua Tree with a minimal yet elevated vibe. And I created new slides for an updated presentation deck to coincide with the brand's packaging refresh.