Chef Bella Flor is a chef and food influencer encouraging others to cook and to create spaces for folks to explore the love language of food and cooking. She provides learning opportunities for everyone from foodies to fellow chefs to everyday home cooks who want to explore and have fun.

My client needed a brand and visual identity that best represented her brand around the love of cooking. The goal of the project was to create logos and brand assets that she can use for future digital assets for social media, long-form video content, and more.

Brand Identity

Logo Design

Graphic Design

Together, we developed a brand and visual strategy to represent her brand which has elements of The Lover brand archetype. Using a feminine yet sophisticated neutral-forward color palette, I created a logo that highlighted an earthy yet modern look and feel.