Content Strategy & Digital Presence for an SEO Agency
Laura Valenti
This is a concept project created to demonstrate my design process and capabilities. Client name and brand are fictional.
Content Strategy & Digital Presence for an SEO Agency
The Brief:
A fictional SEO agency needed a cohesive content strategy and visual system to establish credibility on social media. The challenge: making a technical, data-heavy service feel approachable and visually engaging without dumbing it down.
Approach:
Developed a visual identity system for social content that balances professionalism with clarity
Created post templates that translate complex SEO concepts into digestible, scroll-stopping formats
Designed a consistent layout structure across carousel posts, single-image posts, and story frames
Design Decisions:
Clean typography and structured layouts to mirror the precision of SEO work
A muted, professional color palette that differentiates from the typical "loud agency" look
Modular templates built for easy reuse across content types
Tools used: Canva, Figma, Instagram
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Posted Jun 20, 2023
Developed a content ecosystem designed to strengthen the agency's digital presence, communicate expertise and create a more cohesive online brand experience.
