Brand Storytelling & Digital Presence for Latte 🥛

Client Description: Latte is an unconventional concept store that blends smooth, luxurious self-care with the laid-back vibes of your favorite coffee spot. With a focus on natural, high-quality products like hand moisturizers, deodorants, and perfumes, Latte creates an immersive self-care experience that feels as good as it smells.

Social Media Strategy and Planning

Content Creation (Posts & Stories)

Visual Design and Branding

Community Engagement and Page Management

Instagram Post Templates: Crafted visually captivating post templates that embody the smooth, minimalist aesthetic of Latte. Each template is designed to seamlessly blend product highlights with lifestyle moments, creating a cohesive and inviting feed.

Instagram Story Templates: Developed dynamic story templates to boost engagement and showcase daily rituals, new launches, and behind-the-scenes moments. Stories are curated to feel spontaneous yet on-brand, inviting followers into the Latte world.

Page Management: Managed community interactions with a warm, conversational tone, reflecting Latte's approachable yet refined identity. Monitored trends and adapted content to stay fresh and relatable.

Built a content system designed to drive consistent engagement through visually cohesive templates and interactive story formats.

Developed a strategic posting cadence and content mix aimed at growing the audience organically through storytelling and brand personality.

Unified the visual identity across all touchpoints, creating a recognizable and inviting brand presence.

Photos by Mathilde Langevin