This is a concept project created to demonstrate my design process and capabilities. Client name and brand are fictional.
🥛Latte - Brand Storytelling & Digital Presence for a Lifestyle Concept Store
Client Description:
Latte is an unconventional concept store that blends smooth, luxurious self-care with the laid-back vibes of your favorite coffee spot. With a focus on natural, high-quality products like hand moisturizers, deodorants, and perfumes, Latte creates an immersive self-care experience that feels as good as it smells.
Creative Services Provided:
Social Media Strategy and Planning
Content Creation (Posts & Stories)
Visual Design and Branding
Community Engagement and Page Management
Scope of Work 👀
Instagram Post Templates:
Crafted visually captivating post templates that embody the smooth, minimalist aesthetic of Latte. Each template is designed to seamlessly blend product highlights with lifestyle moments, creating a cohesive and inviting feed.
Instagram Story Templates:
Developed dynamic story templates to boost engagement and showcase daily rituals, new launches, and behind-the-scenes moments. Stories are curated to feel spontaneous yet on-brand, inviting followers into the Latte world.
Page Management:
Managed community interactions with a warm, conversational tone, reflecting Latte's approachable yet refined identity. Monitored trends and adapted content to stay fresh and relatable.
Design Goals 👏
Built a content system designed to drive consistent engagement through visually cohesive templates and interactive story formats.
Developed a strategic posting cadence and content mix aimed at growing the audience organically through storytelling and brand personality.
Unified the visual identity across all touchpoints, creating a recognizable and inviting brand presence.
Photos by Mathilde Langevin
18 likes · 1.3K views · Mar 13, 2025
Created a visually engaging website experience that strengthened the brand's identity, improved communication and elevated its online presence.
