The Digital Marketing Weekend (DMW) website aimed to serve a broad audience, ranging from digital marketers to business owners, with a focus on driving event registrations and ticket sales.

The challenge was to design an engaging, user-centric platform that would facilitate seamless registration and payment flows, all while effectively conveying event details. The design needed to balance aesthetic appeal with functionality, ensuring ease of navigation for users of varying tech-savviness.

The primary goal was to create a high-converting website that not only attracted visitors but also smoothly guided them through the registration and payment processes.

The website needed to be fully responsive, ensuring a consistent and user-friendly experience across all devices, particularly mobile, as a significant portion of the target audience accesses content via smartphones. Additionally, the website was to maintain a strong brand presence, clearly communicate the event’s value proposition, and ultimately contribute to selling out all available tickets.

The final product was a website that exceeded client expectations, achieving a 40% increase in user engagement compared to previous years. The seamless registration and payment flow contributed to a 35% reduction in cart abandonment rates, leading to a 100% sell-out of all event tickets within two weeks of launch. User feedback highlighted the site’s intuitive navigation, clear information hierarchy, and visually appealing design.

This project was created under Boleh Dicoba Digital.

Special shoutout to Gilang, my senior designer, who literally helped me a lot throughout this project. His guidance and feedback played a big role in shaping the final result.

Digital Marketing Weekend (DMW) is a yearly event. Check out the latest event updates at digitalmarketingweekend.id.

I’m currently open for new projects. If you think we’d be a good fit, feel free to book a free discovery call with me at cal.com/shobrunjb. Would love to chat ✨