Stadium Guide Website Creation

In the Stands is a website all about making the fan experience even better at pro soccer and baseball stadiums.

Simple design with the intention to get users to decide if they're looking for MLB ballparks or MLS stadiums. They can either click on the link that will take them to the landing page, or click on the stadium images to take them to that specific stadium.

I've always been a fan of simple sports branding. I love old jerseys with no frills and simple type. I created the text lock up to be like something you'd see on a jersey, and the S would be on the hat. I've actually had a small run of hats made, and I think they turned out great.

I was curious if the site was something I could create myself. I don't really know how to code, so after doing some research I found that Webflow seemed to have everything I needed. It has robust CMS capabilities and a fairly simple interface to create pages.

I sketched idea after idea in my notebook, and decided to just try to create the pages inside Webflow. I wanted a custom layout so I purposely did not use any templates, but I did use a couple of elements from the community (map rollovers on the Homepage and rollovers on the Discover page).

I still have a lot of content I need to add to the site and this is a project that will never really be "done".

We wanted to give users some important information they could look up when they're planning their trip, on their way to the game, or when they are at the field.