Sweat with Kayla - Product Design Case Study

Graphic Designer

Product Designer

Figma

Sketch

Sweat anywhere anytime

Sweat is a leading women’s fitness app that offers a digital solution for women around the world.

Available in over 145 countries and 8 languages, Sweat offers the support of a global community led by some of the world’s top trainers, backed by years of science, experience, and results.‍

In this case study, I showcase my work as a Product Designer at Sweat.

Project Overview

In 2018, I joined the team at Sweat to help revamp and design the mobile and watch app.

‍I worked in a small team of solution architects and engineers working tirelessly to solve member pain points and launch the new product in May 2020. Since then, I have worked on many different features to enhance the member experience.

Research: Analysing member pain points, member interviews, competitor analysis, and brainstorming workshops were all part of my research.

UX Design: Defining product experience by keeping empathic design at the forefront was one of my main responsibilities.

UI & Interactions: Focussing on UI & interactions, enhancing the visual design, and creating interfaces were all part of my responsibilities.

Goals and objectives

Lift engagement & retention: By synthesizing member pain points, my goal was to design and deliver initiatives to drive product engagement and deliver increased retention among current paying members.

Key Metric

Workout completion: Average workout completion is the strongest indicator of renewal among paying members. Therefore, my goal was to design features that motivate the member to complete their next workout with Sweat.

Design Life Cycle

User Personas

Member Pain Points

To kick off any initiative, it’s important to keep the member at the forefront of our discovery. Sweat members comprise some very passionate individuals who constantly provide us with valuable feedback and the challenges they faced while using the app.

We collect feedback from the Sweat forum, conduct member interviews, and frequently send out qualitative surveys to our members to gather common member pain points.

Some of the most common member pain points at the start of this project are listed below

Empowering Women through fitness

Workout Dashboard Discover workouts easily

One of the key pain points among members was content discoverability. Currently, Sweat provides its members with numerous programs based on their fitness goals.

The workout dashboard encapsulates a snapshot of a member's weekly fitness plan, directing them to their daily workouts through clear tags and minimizing their time spent finding a workout. Members can also track their week's progress by collecting trophies, making them feel accomplished and motivated throughout their program.

It was important to recognize that not every member prefers to stay on the same path during their fitness journey. For these particular members, I designed the “On Demand" section, which included several easily categorized sections as well as filters for quick discovery.

Allowing members to prepare themselves for an effective workout

The workout overview was designed to help members preview and prepare for their workout both mentally and logistically so we increase their probability to complete it

Members can set aside the time, space, and equipment needed for their workout of the day as well as preview the exercises that they plan to do, resulting in an unobstructed experience.

Workout with available equipment

Sweat workouts are designed to be done from home or the gym and the range of equipment needed for a workout can vary by program type.

Sweat’s philosophy is to enable members to work out anytime and from anywhere. But one of the biggest member pain points was not having the necessary equipment.

Utilizing all the different equipment and exercises available in the Sweat database, the equipment profile lets a member define the equipment available to them so they only get the workouts customized to their set of available resources. As members get additional equipment, they can update their profiles to tune their recommendations.

Customized Playlist: Enhancing the workout experience

According to member surveys and research, music is one of the major factors that makes the workout experience more enjoyable.

Allowing members to connect to their music of choice through Spotify or Apple Music makes the workout process more fun and increases members’ motivation to finish the workout as well as come back for the next one.

Members can swap exercises according to their preference

Different members have different preferences; some are more experienced than others, while others are new to fitness. Some might like a certain exercise, while some might hate it.

Exercise substitution lets a member swap an exercise based on different user inputs such as looking for something easy, looking for low impact, etc.

Or they can schedule their workouts for later

Members frequently change their minds or are unprepared for their workouts.

They can schedule their workouts for later and get reminded through push notifications so they stay on track in their fitness journey.

Allowing members to workout at their own pace

Each member approaches a workout differently, some are just beginning their fitness journey and may need more instructions and time to finish their workout, while others are more advanced and want to move through their exercises quickly.

The active workout provides a video game-esque style experience, allowing members to exercise at their own pace.

Dynamic workouts with detailed exercise instructions

Members are guided by experienced personal trainers with every exercise including detailed explanations and videos from all angles so members can achieve the best form and feel confident about their workout.‍

Furthermore, members can customize their workouts at any time by substituting upcoming exercises.

Weight logging and tracking to keep members on track

To motivate members to stay on track with their fitness journey, members can log their weights lifted during each exercise and track their progression over time.

Longform style workouts to follow along

We understand every workout style is not the same, and some workouts may require the member to follow the trainer precisely to achieve the desired result. This is most common in workouts such as Yoga, Pilates, and Barre.

Longform videos allow members to participate in a fully immersive workout with voice and video cues to help members finish their workout unhampered.

Members can track their weekly progress and get rewarded

The ultimate goal of the Sweat app is for members to build a habit of working out so they do not abandon their fitness plan. The goal of the activity was to provide members with an overview of their progress as well as incentivize them for completing milestones.

This sense of accomplishment/reward along with the ability to share these achievements with their friends helps members stay motivated and complete more workouts. The more milestones they achieve, the higher their probability to stick to the app is looking for another one.