Designing a crypto tracking app

User Researcher

UX Designer

Product Designer

Decentralized tools to analyze the crypto market

The Problem: The token investment process is fragmented

The token investment process requires extensive knowledge of various platforms and users must switch between applications to gather relevant information to make investments.

‍Most platforms either focus on analytical tracking or personal portfolio.

Scope of work

The project involved UX and UI design to work synergistically in order to build an innovative solution.

Research

UX Design

UI & Interactions

Prototype & Testing

How others solved it

What the community wants

Orbit token has a wide variety of users with different user needs and expectations from the project. It was important for me as a product designer to let the community feedback feed into the product design decisions.

User Persona: Dan – Crypto Trader

“I wish there was a one-stop platform to track my portfolio, check market trends, and swap crypto with my friends.”

Dan is a novice crypto trader who is frustrated due to constantly needing to shift between platforms and the overwhelming interface of current platforms. Dan wishes there was an easy-to-use crypto platform to analyze the market and track his portfolio.

Pain Points

😩 Constantly switching between platforms

😩 Overwhelming user experience, unnecessary information often leaves Dan confused

😩 Most platforms require Dan to create an account to track his portfolio.

The Solution: Orbit

A decentralized tracking platform built for the crypto community.

Detailed Market View

Searching, filtering, and evaluating DeFi assets has never been easier. Orbit allows users to view the most popular tokens, compare historical returns, and more.