Rebel Remake E-commerce Site Development
Megan Gianakouros
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Posted Feb 2, 2026
Built a high-performance WordPress e-commerce site for Rebel Remake, featuring upcycled products, earthy branding, and SEO-optimized navigation. Explore now.
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Timeline
Jan 8, 2026 - Jan 30, 2026
Case Study: Rebel Remake – From Trash to Treasure
Client: Rebel Remake
Industry: Sustainable Art & Eco-Friendly Home Decor
Platform: WordPress + WooCommerce
Project Overview
Rebel Remake is an upcycled waste company that transforms discarded materials into gallery-quality artwork and home decor. The goal was to build a digital storefront that captured a "Professional, Fun, and Hip" identity while managing a high-volume inventory of up to 300 unique, one-of-a-kind (SKU) products.
The Challenge
The client needed a sophisticated e-commerce solution capable of handling a massive, ever-changing catalog. Key challenges included:
User Experience: Ensuring customers could browse hundreds of items without losing their place.
Brand Aesthetic: Balancing an "earthy" environmentally friendly vibe with a modern, high-end feel.
Performance: Optimizing high-resolution imagery (2048x2048) for fast load times and SEO.
Client Empowerment: Creating a backend simple enough for a non-technical artist to manage daily.
Strategic Solutions
1. Custom Brand-Centric Design
I developed a custom WordPress theme utilizing an earthy color palette and clean sans-serif typography. The layout was designed to be fully responsive, ensuring a seamless shopping experience across mobile, tablet, and desktop devices.
2. Advanced E-Commerce Infrastructure
Using WooCommerce, I built a robust architecture to support 300+ unique SKUs. I specifically optimized the navigation functionality, implementing a "sticky" scroll and back-button logic so customers return to their exact previous position in the shop, significantly reducing bounce rates.
3. SEO & Accessibility Optimization
To ensure the art reached the right audience, I implemented a rigorous SEO strategy:
Image Compression: Automated workflows to shrink large files without losing artistic detail.
Alt-Text Implementation: Added descriptive alt-text to every product to improve screen-reader accessibility and Google Image search ranking.
On-Page SEO: Custom-crafted meta descriptions and URL structures for all primary pages.
4. Sustainable Content Management
I configured a simplified WordPress dashboard and provided a customized "Quick Start Guide" to allow the client to independently manage their "News & Events" and one-of-a-kind product updates.
Results
Inventory Ready: Hundreds of unique products successfully launched and categorized.
Speed Optimized: High-resolution gallery pages that load in under 2 seconds.
Scalable Framework: A site that is prepared for growth, with integrated social media feeds and a dedicated space for community engagement.
