War Dogs Academy helps people learn how to compete for government contracts.

When the project started, there was no website and no connected setup behind the business. With a small team, I handled most of the digital build from the ground up, covering the public website, memberships, payments, onboarding, CRM, email, student access and the automation connecting everything together.

The challenge was not just getting War Dogs Academy online.

It was making sure the business could actually run through what we built.

The website was built in Kajabi and became the main place where people could understand War Dogs Academy for the first time.

The academy has a lot to explain. Government contracting is already a complicated subject, so the website needed to make the offer easier to understand rather than adding more complexity.

We structured the pages around the questions a new visitor would naturally have. What is War Dogs Academy? Who is behind it? What can I join? What will I learn? What have other members experienced?

The result was a long-form website that could explain the academy properly while still giving people clear ways to join.

War Dogs Academy was not being built around one course or one membership.

There were different programs, different levels of access and different types of students entering the business.

That shaped how the website and membership experience were built.

Someone joining Essentials should not have the same experience as someone joining Accelerator, Vanguard, Executive or Enterprise. Each offer needed its own place in the wider system, while still feeling like part of the same academy.

The public-facing design kept those choices understandable, while the setup behind it made sure each member entered the right path after joining.

The more important work started after checkout.

A successful payment has to lead somewhere.

The right access needs to be granted. The correct onboarding needs to begin. The student's information needs to be available to the team. Follow-up needs to happen. If a subscription changes later, the rest of the setup has to respond properly.

Stripe handles the payments, while Zapier connects those purchases with the rest of the system. GoHighLevel is used for sales and student CRM, while Kajabi handles the website, programs, memberships and student experience.

The customer only sees a simple process.

They join, pay and get access.

The work behind that process is what keeps everything consistent.

As the academy grew, so did the number of situations the system needed to handle.

Different programs needed different onboarding. Different forms needed different follow-up. A new lead was not treated the same way as an existing student. A membership change could affect access, emails and CRM records at the same time.

Instead of relying on the team to remember every next step, we built those actions into the system.

The setup now includes 395 automations supporting recurring work across onboarding, access, email, forms, memberships, payments and CRM updates.

That number is not there to make the project sound complicated.

It shows how much repeated work no longer needs to be handled manually.

The website also needed to show that War Dogs Academy is built around real people and real experience.

The team, member stories and testimonials became an important part of the site because trust matters before someone commits to a program like this.

Instead of making the website feel like a collection of course pages, we gave the people behind the academy a strong presence throughout the experience.

That helped balance the technical side of the offer with something much more human.

By the end of the project, the website was only one part of what had been built.

Kajabi handled the public site and student side. GoHighLevel handled sales and CRM. Stripe handled payments. Zapier connected the important actions between them.

The value came from making those pieces work together.

A lead could become a customer.

A customer could become a student.

A payment could trigger access.

A form could start follow-up.

A membership change could update what happened next.

The team did not need to treat each platform like a separate part of the business.

War Dogs Academy went from having no website to having a complete digital setup supporting the customer and student experience from the first visit onward.

The website explains the academy and its offers. Payments connect to access. Different programs have different onboarding. Sales and student information are tracked in the CRM. Hundreds of recurring actions happen automatically in the background.

The project was not about building one impressive page.

It was about giving War Dogs Academy the digital setup it needed to operate and grow.