Brand Launch Film

Craft partnered with Arena Marketing to create a premium, cinematic launch film that introduced the company’s ethos with clarity and emotional weight. Arena’s creative director developed the script and high-level direction; from there, I executed the project end-to-end.

Elevate a script-driven narrative into a cinematic brand film

Source stock footage that felt intentional, premium, and not like stock

Maintain a cohesive visual identity despite mixed-source material

Build all supporting motion graphics and VFX to unify tone and pacing

Deliver a film that felt crafted and high-end under tight production constraints

With a working script, the first priority was curating footage that met the CEO’s sensitivity to anything that looked like typical stock video. I sourced a library of cinematic shots with strong composition, emotional resonance, and a visual continuity that supported the story.

A key creative requirement was the data-texture motif, a visual layer meant to imply that the people in the film “inhabit the supply chain” and that Craft’s technology surrounds and enables this. I developed a subtle, motion-driven texture system that integrated into select shots, becoming a part of the environment without being too distracting. It serves as a connective tissue: a visual presence of Craft that threads through the entire film.

Editorial pacing shaped the narrative backbone: rhythm, contrast, and transitions were used to evoke emotion. Once the structure was solid, I designed the supporting motion graphics and VFX needed to unify the varied imagery - typography, overlays, transitional elements, and environmental enhancements that reinforced Craft Vision’s identity.

Finishing and color tied everything together into a cohesive, cinematic brand experience.

The final film became a central asset in Craft Vision’s brand rollout. It clearly communicated their ethos, leveled up their visual identity, and gave them a premium launch piece they could use across presentations, social channels, and investor conversations. Please check it out below!