AMZ Brand Optimization & Scale - Control CPA
Hamza Qaiser
Digital Marketer
eCommerce Marketer
Amazon Brand/Account Manager
Copy Writing
Helium10
Microsoft Excel
9.5 ROAS - CPA DROP:
From $ 11,300 Spend & 24 Orders - CPA 450$
with FBA Perks and 35% Discounts.
↳ 1st Month: CPA Dropped to 150$
↳ 2nd Month CPA Dropped to 40$
WHAT I DID:
↳ Identify the Performance of KWs
↳ Competitor Analysis to Understand Weak/Strong Points.
↳ Optimize Main Images & Titles for CTR.
↳ Inject Listings with SEO Juice.
↳ Improve Content for CVR
↳ Revamp EBC & Brand Story.
↳ Launch Hyper-Focused Campaigns.
↳ Apply Negative Targeting.
