Role: Facebook Ads Manager
Project Task : Boost Sales with Facebook Ads for Skincare Brand on Website
Solution Strategies:
> Laser-Targeted Campaigns: Tailored ads to reach the most relevant audience.
> Lookalike Audiences: Utilized Facebook's algorithms to find new, similar prospects.
> Retargeting Ads: Engaged previous website visitors to convert interest into sales.
Results:
> Maintained an impressive average ROAS of 6.14, indicating significant returns on ad spend.
> Directly contributed to a noticeable increase in website sales.