Role: Facebook Ads Manager Project Task : Boost Sales with Facebook Ads for Skincare Brand on Website Solution Strategies: > Laser-Targeted Campaigns: Tailored ads to reach the most relevant audience. > Lookalike Audiences: Utilized Facebook's algorithms to find new, similar prospects. > Retargeting Ads: Engaged previous website visitors to convert interest into sales. Results: > Maintained an impressive average ROAS of 6.14, indicating significant returns on ad spend. > Directly contributed to a noticeable increase in website sales.