Connou - Redesigning the website into a B2B2C Experience

When Connou approached me to redesign their website, I saw an opportunity to transform it into an effective B2B2C product for universities and corporations. They were facing high abandonment rates and low session times, and my goal was to enhance user experience and engagement.

My primary task was to redefine Connou's digital presence, making it appealing to both universities and corporate clients. I aimed to reduce abandonment rates, boost session times, and create a resonating interface.

Understanding User Needs: I began by conducting extensive user interviews, surveys, competitive analysis, and market research. This helped me uncover the users' needs and pain points.

Collaboration with Stakeholders: Collaborating with Connou's executives and developers, I produced prototypes and implemented designs in line with the company's goals.

Design Implementation: I transformed the website, infusing it with a fresh and intuitive interface.

Usability Testing: Rigorous usability testing ensured that the design was user-friendly and met the intended objectives.

Reduction in Abandonment: My redesigned website reduced abandonment rates by 30%, showing that users were more engaged and satisfied.

Increase in Session Time: I was able to boost the average session time on the site by 50%, a clear improvement in the content's relevance and overall user experience.

Significant Impact on Success: The transformation into an appealing B2B2C product had a substantial impact on Connou's success, aligning more closely with the needs of universities and corporate clients.

My work with Connou underscores the importance of user-centered design and collaboration. Through thoughtful redesign and continuous engagement with stakeholders, I was able to make meaningful improvements that resonated with users and aligned with business goals. Connou's transformation is a testament to the value that a well-executed design can bring to a company, and my role in this project reflects my ability to create high-impact projects that make a significant difference.