Redesign of selected sections and on-page SEO for an AI marketing and sales personalisation platform, done inside the team's own Framer project with no rebuild or migration.

Wrench.ai is a B2B platform that uses AI for marketing and sales personalisation: segmentation, AI personas, lead scoring, campaign agents and data enrichment across 110+ integrations. They already had a marketing site in Framer, run by their own product team, with product pages for Advanced AI Agents, Serendipity AI Creative, Personas and AI Segmentation, Digital Campaign Agent and AI Lead Scores, plus company, testimonial and legal pages. They brought me in to redesign selected sections of that site and to improve how it performs in search.

This was work on an existing Framer site, not a new build. I did all of the design and implementation myself.

I redesigned several sections and kept them consistent with the pages around them, so the site still reads as one product.

Alongside the redesign I worked on the existing pages: metadata, heading structure, and internal links between product and company pages.

All changes went into the team's own Framer project, so nothing had to be migrated or rebuilt.

Wrench.ai kept one Framer site that their team continues to run, now with redesigned sections and a cleaner structure for search engines.

No rebuild or platform change was needed to get there.

Tools: Framer

Skills: Web Design, Framer Development, SEO, UI Design

Industries: AI, SaaS, MarTech, B2B

Live site: https://wrench.ai/