Gwynn CPAs: Framer site for an accounting firm

Design and Framer build for an audit and compliance firm whose visitors arrive under deadline pressure, with a page per service built for search and a CMS blog the team runs on their own.

Gwynn CPAs is an audit practice led by Jon Gwynn, a CPA with over 20 years of audit and compliance experience that began at Arthur Andersen LLP. The firm offers financial statement audits, financial reviews and compilations, and many of its clients are franchise companies that need audited financials. Visitors usually arrive under pressure, with a lender or regulator asking for an audit, so the site had to answer that worry quickly and lead to a free consultation.

I worked as a subcontractor for Starter Web Studio and did the entire design and development in Framer.

Opens with the client's concern (passing audits on time, avoiding penalties), then the three services, then named client testimonials.

Each service (audits, reviews, compilations) has its own page. Jon's background has its own About page, and an Industries page covers first-time audits and specialised sectors.

The blog runs on the CMS, with articles on audits, compliance and financial management. The service pages are a CMS collection too.

Every service page has its own URL and metadata, so it can be found for its own topic.

One action repeats on every page: book a free consultation.

Jon's team keeps the site current on their own, publishing blog posts through the CMS without a developer.

Prospects get a clear path from any service page to a consultation booking.

Tools: Framer, Framer CMS

Skills: Web Design, Framer Development, SEO, Information Architecture

Industries: Accounting, Financial Services, Professional Services

Live site: https://www.gwynncpas.com/