Built with Framer
Framer Switch - Speed & Quality
Fabian Albert
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Posted Feb 19, 2025
Supporting global brands in moving to Framer through end-to-end design and development, delivering scalable sites for modern product and marketing teams.
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Timeline
Dec 2, 2024 - Ongoing
Clients
Framer
Formerly Framer Studio - now Framer Switch
My work around Framer has largely focused on helping established brands rethink how they design, build, and maintain their web presence. Many teams come from legacy platforms or fragmented design-to-development workflows, so the first step usually involves clarifying product goals, identifying UX friction, and mapping how Framer can simplify both design and engineering processes.
From there, me & the team guide the transition end-to-end. That includes redesigning interfaces where needed, rebuilding existing sites directly in Framer, and ensuring the final result isn't just visually updated but structurally stronger, faster load times, cleaner component systems, and easier internal iteration for marketing or product teams.
A big part of the work also involves bridging design and development. I'm implementing interactions directly in Framer, often extending it with custom code when projects demand more control or performance. The goal is always the same: help companies move away from rigid stacks toward a design-driven workflow where teams can iterate faster without sacrificing technical quality.
Over time, this has turned into a specialized niche partnering with brands that want modern, scalable websites while keeping creative control close to the design process, with Framer acting as both the design surface and the production platform.