Partnering with Warp, the team behind warp.dev, involved a full-scale migration of an extensive marketing website and its supporting infrastructure to Framer. The project has been running as an ongoing retainer collaboration, allowing continuous iteration rather than a one-off rebuild.

Working closely with Chris Muccioli, Kevin Kalle and the Warp team, the process began with a detailed audit of the existing site. The scope included a large number of pages, CMS-driven content, complex layouts, and several custom-coded components that needed to remain performant while adapting to Framer’s environment. The goal was not simply a visual rebuild, but a structural shift that would improve publishing speed, design flexibility, and overall maintainability.

A significant portion of the work focused on translating existing CMS architecture into Framer’s CMS while preserving content relationships, SEO structure, and editorial workflows. This required careful mapping of dynamic content, rebuilding templates, and ensuring that non-technical team members could easily manage updates after migration.

Custom functionality was another major component. Several bespoke UI elements, performance optimizations, and integrations had to be recreated using Framer code components and overrides. This ensured the site retained its distinctive interactions and technical capabilities without compromising performance or stability.

Because Warp operates at scale, infrastructure considerations were also critical. Performance, responsiveness across devices, and deployment reliability were treated as core requirements throughout the migration. Iterative testing and staged rollouts helped minimize disruption while improvements were introduced progressively.

The collaboration continues under a retainer model, supporting ongoing optimization, feature expansion, and design evolution. This setup allows Warp’s team to move quickly with new ideas while maintaining a stable, scalable web presence built on Framer.