I worked with Liam Lacey, Head of Marketing at @VisualElectric and the whole team to bring a bold new website concept to life using Framer.

The goal was to create something fluid, expressive, and interactive, while staying true to the brand’s distinct personality. I handled the full development process, translating a detailed visual direction into a precise and polished build.

Custom code and integrations played a big role in pushing beyond Framer’s native capabilities. From unique transitions to highly converting cues, the project involved solving technical challenges in a way that kept the experience smooth and intuitive for visitors and ultimately customers.