Founder of Vouchernaut: Automated Affiliate Publishing

Client: vouchernaut.com - 2016 - 2022

An anecdote from my time as a founder:

Right, story time. Ten years ago I set out to build the UK's first fully automated affiliate publishing website.  It wasn't a romantic dream or anything; I was just fed up of work and thought I knew better than everyone else (that was a lie.) I just wanted to see how far I could push being a lazy little shit and honestly, it turned out pretty well. I would wake up some mornings seeing revenue from brands I had never heard of before. I had no clue they were on my website, but we were printing money from them. I left that space in 2022 when we sold the site for a second time to some chaps in Canada, and I started planning what to do next. (If you're out there, I want to buy the domain back. DM me.) You might remember me starting a Honey discount-extension blocker that ultimately sucked. The idea was good; the execution was awful, and Shopify did me a favour by mercy killing it with some changes to third-party JS on checkouts.. But the bit I haven't told anyone is that in between the VN sale and launching Benson, I went around to all of the major voucher publishers to try to pitch my tech to them. For me it was a no-brainer pitch:

> You’re paying a ton for your paid team to do manual UI clicking. > Your content team is spending hours trying to onboard brands.. > Three quarters of the content on your site makes you zero cash because you’re waiting for Google to rank you... > ... Here's the cheat code switch for instant traffic and revenue. Guess how many of them were interested? Zero. I think there was a lot of skepticism about paid search. Affiliate networks were cracking down on paid as a channel, and manual decisions on their paid team had them burned in the past. It was super weird to be sitting on the instant traffic switch, but unable to convince anyone that my story was worth listening to. Years later I would come to realize that I actually sucked at sales, I sucked at marketing, and it was an idea and execution way ahead of my time. I was trying to change people who just didn’t want to change,  And where are they now? Desperately trying to work out how AI and LLMs can help them grow their site and buff their margins 🤪 Fast forward to 2026, I'm happy to say that the strat still works, the money printer is ready to go, and if you're sat on a site saying 'If only Google would rank us, we'd be laughing' then all I'm going to say goDotoro.com is for you.