This was a full-time on-site position with Zeno Group Asia, a midsize integrated communications agency. In this time, I led and supported client projects, working with major international and local names in Beauty, Luxury Automobile, Hospitality, and Mother and Baby Care.

▪ Led the rejuvenation of premium skincare sister brands on social in wake of a branding overhaul and operational split, overseeing production and collaborating with third-party agency partners to implement larger social and digital initiatives.

▪ Challenged the status quo for a luxury automobile brand on social media, driving the shift from a purely aesthetics- and volume-led approach, to a social-by-design approach, all while addressing existing client needs.

▪ Built the strategy for and executed a social recruitment programme for a luxury integrated resort.

▪ Led the team that won a sizeable project with a well-known mother and baby care brand.