Daylight Co. Logo Design

Logo Design

daylight co.

I developed my personal brand to express my creative identity, with a strong emphasis on my love for calligraphy. This brand represents the combination of my freelance projects and personal hand-lettering. I enjoy using Procreate to illustrate quotes from songs, bringing them to life through digital art.

Since my first completed painting, I've consistently signed my initials. Initially, my brand encompassed both art and photography under the name 'LA Lights.' However, I decided to dedicate 'LA Lights' solely to photography and create a distinct brand for my artwork. While sketching my initials, I discovered a hidden connection: 'Lal' could be integrated with 'daylight,' creating a subtle 'Lal-daylight' association. This allowed me to maintain my signature 'Lal' within the logo, seamlessly blending it with the new brand identity.