Essensial Streetwear Brand
Danar Bagus
ESSENSIAL. Visual Identity
essensial. is a high fashion - hypebeast streetwear inspired by Luxury fashion.
Our mission is to make a fashion revolution not just in Europe but also in the whole world.
The Challenge:
The competitive streetwear market challenged us to create a standout brand identity and logo. Specifically, it needed to reflect the brand's urban style and be versatile enough to be used on various lifestyle-related products. This called for a comprehensive strategy that seamlessly integrated 'urban style'.
The Concept:
Our brand strategy revolved around the idea of seamlessly integrating an iconic element into the typography, exemplifying the brand's urban essence "simple urban style".
Submarks
Logo submarks are other versions of the primary logo that can be used as a secondary mark. It can often be used on shirts and other collaterals of the brand.
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ESSENSIAL Apparel Co. Visual Branding
Designed by Danar B.S
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Posted Sep 23, 2026
Visual Style: A balance of luxury minimalism, streetwear, and artistic editorial photography.
