HotMess Wellness | Content System & Social Media Design
Arushi & Gaurav | wrongcomic.
A content-led wellness brand built around recurring social formats and everyday rituals.
I worked on designing the visual architecture for HotMess Wellness’ social content system, shaping how the brand shows up across recurring formats.
As the first designer on the brand, my role was to establish a repeatable visual foundation for recurring social formats.
The Work
Designing a repeatable visual structure across recurring social formats.
As the first designer on the brand, my role was to establish a repeatable visual foundation for ongoing content production.
HotMess Wellness had strong content, but no system to support it. As output grew, the feed began to feel fragmented across formats. The focus was to introduce structure without losing spontaneity.
Working within the existing palette and tone, I built repeatable formats across podcast covers, series posts, carousels, and reel covers. The system defined typographic hierarchy, layout rules, and compositional structure, allowing different formats to stay consistent while remaining flexible.
Over time, this created a recognizable content identity that supported scale, reduced decision fatigue, and maintained clarity across the feed.
Thank You for Reading!
We’re Wrongcomic, a clarity-first design partnership. We work closely with teams to bring clarity to what they’re building and shape it into something that holds over time.
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Posted Mar 24, 2026
Content-led wellness brand for internet-native audiences. We built repeatable visual systems across social formats for scalable, cohesive content production.
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