Quinzh Visual Identity by Dicky Rinaldo HidayatQuinzh Visual Identity by Dicky Rinaldo Hidayat

Quinzh Visual Identity

Portfolio project
Dicky Rinaldo Hidayat
Background
Quinzh is a restaurant and billiard lounge that combines quality dining with a comfortable social setting. Created as a place beyond conventional dining or entertainment, Quinzh is designed to support social interaction—where guests can eat, talk, and spend time together in a well-considered space.
Targeting the middle to upper-class segment, Quinzh offers an experience that balances a relaxed atmosphere with refined service. From menu curation to spatial planning, every element is designed to deliver comfort and consistency while maintaining a sense of quality. Quinzh positions itself as a modern social destination where food and leisure coexist seamlessly.
Creative Direction & Logo Concept
The Quinzh logo centers on an olive branch, symbolizing warmth, balance, and lasting quality—reflecting an honest approach to food and hospitality. The symbol represents a space designed for natural interaction and meaningful gatherings.
Framed within a geometric circle inspired by sunlight and mid-century modern architecture, the logo conveys energy, consistency, and simplicity. The combination of organic and geometric elements creates a timeless visual identity that feels intentional and enduring.
As part of the creative direction, the tagline Real Food, Real Cooked was developed to strengthen the brand’s vision. The direction also extends to photo and video content, ensuring a consistent visual language that communicates honesty, clarity, and quality across all touchpoints.
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Creative Direction: Dicky Rinaldo
Graphic Designer: Dicky Rinaldo & Ahmad Fajrian 
Photographer: Jaffar Sidiq / Videographer: Edo Indra Z
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Quinzh blends quality dining and billiards in a refined, comfortable social space designed for meaningful connections, relaxation, and shared experiences.

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