Lamentation is a self-care brand. It asks: What if grief was treated like a beauty? What if sadness had a product line? What if we packaged pain the way we package beauty? We took inspiration from the act of crying itself a ritual as old as time, as human as breath. Each drop from a serum bottle mimics the slow fall of a tear, a small but profound release. Lamentation isn’t just a product it’s a designed experience of loss, reflection, and quiet acceptance.

Inspired by tears and the ritual of crying, the brand reimagines skincare as an emotional act. The dropper bottle mimics the slow fall of a tear, while the acidic sharpness of lemon parallels the sting of sadness. Grief isn’t something to be fixed, it lingers, cleanses, and, eventually, softens.

Lamentation reimagines skincare as an emotional act, grief as a luxury, and tears as a ritual. The brand plays with the aesthetics of beauty and consumerism, framing sorrow as something both deeply personal and strangely commodifiable. The packaging and product design draw inspiration from the act of crying itself—each drop from the serum bottle mimics the slow fall of a tear, a small but profound release. The use of lemon isn’t just a nod to the phonetic connection to “lamentation” but also a metaphor for grief—sharp, stinging, and cleansing all at once.

The pixelated typeface reflects the aesthetics of consumerism reminiscent of digital price tags, receipts, and transactional systems that reduce everything, even emotions, to data. In contrast, the logo’s fluid, organic letterforms mimic the movement of tears uncontrolled, raw, and unstructured. It reinforces the idea of grief being commodified, processed, and sold like any other product.

The colors of Lamentation embody grief with a melancholic beauty. Muted yellows, worn greens, and faded neutrals reflect sorrow. These hues transform emotion into a visual language that stains, lingers, and softens.